Charles W. Coale, Jr. Professor Emeritus Marketing and Price Analysis Ph.D., 1969, Pennsylvania State University E-mail: coale@vt.edu

Charlie Coale joined the department in 1969. His research interests focus on firm management, marketing, and distribution of food products, with recently completed projects on vegetables, shiitake mushrooms, and hybrid striped bass. Professor Coale's research efforts support an active extension program in Virginia and the Mid-Atlantic region. He provides educational programming to farm and agribusiness industries including the Eastern Equipment Dealers Association, the Mid-Atlantic and Virginia food processing industries, and Virginia's farmer direct marketers, and food marketers of fruit, vegetables, marine, and aquaculture products industries.

Professor Coale received the AAEA award for Extension Excellence in 1973 for his seafood industry programs and, in 1992, the Virginia Alumni Award for Excellence in Extension for his long-standing contributions. He currently serves on the Virginia Farmers Market Board as the representative of the Virginia Tech Dean of Agriculture and Life Sciences.

Selected Publications:

Developing the Organizational Structure of a Horticulture Marketing Cooperative. (with Paul S. Trupo, George W. Norton, and Dixie Reaves) Research Updates. Journal of Food Distribution 29:1 (February 1998): 108.

Southwest Virginia Shipping-point Market Project: Phase Two Cooperative Development and Facility Design. (with Paul S.Trupo, C. Gene Haugh, Dixie Watts Reaves, and George Norton) Blacksburg, VA: Virginia Agricultural Experiment Station Bulletin 98-1, (February 1998) 62 pp.

A Strategic Educational Plan: For the Eastern Equipment Dealers Association. Department of Agricultural and Applied Economics, Virginia Tech, Blacksburg, Virginia. Staff Paper No. SP97-04, April 1997.

To Market . . To Market . . . Seven Steps to a Marketing Plan for Horticultural Products. 1997. (with Karen Mundy and Susan B. Sterrett), Virginia Cooperative Extension. 448-227/REAP R-029, May 1997. Pp 1-58.

Horticultural Shipping-point Market Project for Southwest Virginia. 1996. (with Paul S.Trupo, Luke Colavito, George Norton, Dixie Watts Reaves) Virginia Agricultural Experiment Station. Bulletin 96-1, August 1996. pp. 1-113.

Libey, G.S. and Michael B. Timmons. (Volume 1). Proceedings. Editors. Successes and Failures in Commercial Recirculating Aquaculture. Symposium 2: Business Plans and Management. "Marketing Fish and Shellfish Products Grown in a Recirculating Aquacultural System (RAS)." Virginia Polytechnic Institute and State University. Roanoke, Virginia. July 19-21, 1996. pp. 116-127.

A Sunshine Bass Marketing and Distribution Study: Positioning Aquaculture Products.(with Joseph. P. Anthony, George J. Flick, George S. Libey, Gi-Pyo Hong, and Nancy A. Valley) Bulletin 93-3. Virginia Polytechnic Institute and State University: Virginia Agricultural Experiment Station. (December 1993) 83 pp.

Education and Training for Equipment Dealerships. (with Glen H. Hetzel and David G. Ottaway, Sr. Publication 448-130. (1993) 35 pp.

Merchandising and Managing a Seafood Department (with M. G. Haby) in The Seafood Industry (Roy E. Martin and George J. Flick, editors), New York: Van Nostrand-Reinhold, 1990, pp. 227-249.