Denise Mainville Assistant Professor Agricultural Marketing Ph.D. 2004, Michigan State University Office: 315 Hutcheson Hall Phone: (540) 231-5774 FAX: (540) 231-7417 E-mail: mainvill@vt.edu

Denise Mainville joined the faculty in January 2005, after completing her M.Sc. and Ph.D. at Michigan State University. She is specialized in Agricultural Market Analysis, and is interested in how ongoing power shifts and the emergence of markets for value-added, identity-reserved, safety-assured and other product attributes affect the structure of agri-food markets, the strategies that firms employ, and the participation and welfare of participants along the marketing chain. In addition to her domestic experience in Michigan and Virginia, Dr. Mainville has lived and worked internationally, including in Brazil, Central America, the Caribbean and Africa.

In addition to her ongoing research activities, both domestic and international, Dr. Mainville works in teaching and extension. Her teaching activities include AAEC 3504 (Marketing Agricultural Products) and AAEC 4504 (Agricultural Price & Market Analysis). Her extension program is focused on market development issues relating to the coordination of agri-food markets and the identification and evaluation of market opportunities.

Click here to view Dr. Mainville's Professional Vitae

Selected Publications:

Monson, Joseph, D. Mainville, N. Kuminoff (forthcoming) The Decision to Direct Market: An Analysis of Small Fruit and Specialty Product Markets in Virginia. Journal of Food Distribution Research. In press.

Mainville, Denise, T. Reardon (2007) Supermarket Market-Channel Participation and Technology Decisions of Horticultural Producers in Brazil. Brazilian Journal of Agricultural Economics & Rural Sociology (SOBER). V45, n3, pp523-44.  July/September. http://www.scielo.br/pdf/resr/v45n3/a07v45n3.pdf

Mainville, Denise Y. and H. Christopher Peterson (2006) Coordination Strategy Decisions in São Paulo's Fresh Produce Markets: An Empirical Test of the Peterson, Wysocki & Harsh Framework. International Food and Agribusiness Management Review. 9(4): 1-25.

Mainville, Denise, D. Zylbersztajn, E Farina and T. Reardon. (2005) Determinants of Firms' Decisions to Use Public or Private Grades and Standards: Evidence from the Fresh Produce Market of São Paulo Brazil. Food Policy (30)3: 334-53.

Mainville, D. Y. and H. C. Peterson (2005). “Fresh Produce Procurement Strategies in a Constrained Supply Environment: Case Study of Companhia Brasileira de Distribuição.” Review of Agricultural Economics 27(1): 130-38.

Mainville, Denise Y., Decio Zylbersztajn, Elizabeth M.M.Q. Farina and Thomas Reardon. (forthcoming Summer 2005) “Determinants of Firms' Decisions to Use Public or Private Grades and Standards: Evidence from the Fresh Produce Market of São Paulo Brazil.” Food Policy.

Mainville, D. Y. and H. C. Peterson (2005). “Fresh Produce Procurement Strategies in a Constrained Supply Environment: Case Study of Companhia Brasileira de Distribuição.” Review of Agricultural Economics 27(1): 130-38.

Balsevich, F., J. A. Berdegué, L. Flores, D. Mainville, T. Reardon (2003). “Supermarkets and Produce Quality and Safety Standards in Latin America.” American Journal of Agricultural Economics 85(5): 1147-54.

Mainville, Denise Y. (2003). “Disasters and Development in Agricultural Input Markets: Bean Seed Markets in Honduras After Hurricane Mitch.” Disasters 27(2): 154-71.